Post by account_disabled on Dec 7, 2023 13:51:24 GMT 10
The deterioration in performance that occurs when pausing a Google Ads campaign is accompanied by a deterioration in competitiveness because the rest of the world probably did not pause their campaigns. Paid search platforms like AdWords and Bing use complex algorithms to determine which ads to show alongside which searches, and when you're not there, you're left out of the algorithm. A data gap is created In addition to cost-per-click auctions and keyword targeting, those algorithms rely on user behavior and performance data to show the right ad at the right time.
If your campaign is closed for more than a few days, your historical data does not disappear, but there is no longer any fresh data, the existing and old data set becomes obsolete and, if you want to advertise again, it must be Digital Marketing Service reset again. The above means that your fresh, new metrics may take anywhere from a few days to a few months to level out, depending on your budget and click volume.
Even then, where exactly your campaign performance levels off will depend on other changes in the market, such as keyword trends, new competitors that have entered and are now older than you, and competing bids. Ads will take time to regain traction When you first start an ad campaign, it takes time to gain traction. Let's say you have a budget of $ , per day, and your average cost per click is $ . At a certain point in the campaign your budget will give you ten clicks per day, on average.
If your campaign is closed for more than a few days, your historical data does not disappear, but there is no longer any fresh data, the existing and old data set becomes obsolete and, if you want to advertise again, it must be Digital Marketing Service reset again. The above means that your fresh, new metrics may take anywhere from a few days to a few months to level out, depending on your budget and click volume.
Even then, where exactly your campaign performance levels off will depend on other changes in the market, such as keyword trends, new competitors that have entered and are now older than you, and competing bids. Ads will take time to regain traction When you first start an ad campaign, it takes time to gain traction. Let's say you have a budget of $ , per day, and your average cost per click is $ . At a certain point in the campaign your budget will give you ten clicks per day, on average.