Post by account_disabled on Nov 25, 2023 15:30:41 GMT 10
10.6% from 2008; result of advertiser pull back – Ad coverage down 2.6% from 2008 – Revenue showing robust growth; range 9.6% to 17.8% from 2008 – Expectations is that end of Q3 is when turnaround will be in full swing Classifieds & Verticals – Down $1B from 2008 – Classifieds performance terrible -30% Q2 Y/Y; Overall down -21% from 2008 – Non-Auto/RE vertical markets were strong SMB Ad Spending – Spending is down 23.5% from August 2008 to Q2 2009, but this appears to be turning around – Direct Asia Mobile Number List
mail seems to be coming back – 6% of SMBs tried PPC this
year down from 9% last year, but PPC appears to be coming back – 8% bought print ads in 2009 v. 13% in 2008 Newer businesses much Media but newer businesses spend less – Businesses 0-3 yrs old spend 30% of ad budget online v. businesses 11+ years old spending 13% online 49% of SMBs buy ads themselves (down from 57% last year) 24% buy ads via Print Yellow Pages/IYP sales forces (up from 16%
last year) 9% buy via Radio/TV Sales up from 3% last year 8% buy via an agency up from 3% last year New content models based on analytics such as Associated Content, DemandMedia & Examiner.com are going to be a big trend going forward. SMBs that intend to use a page on a social site in the next 12 months: – 44% of new SMBs say yes – 18-22% of older SMBs say yes Online Media Usage Reaches Parity with Traditional Media. Kelsey expects Online to eclipse Traditional over the coming year. ROI pereception 1. Email 2. Direct mail 3.
mail seems to be coming back – 6% of SMBs tried PPC this
year down from 9% last year, but PPC appears to be coming back – 8% bought print ads in 2009 v. 13% in 2008 Newer businesses much Media but newer businesses spend less – Businesses 0-3 yrs old spend 30% of ad budget online v. businesses 11+ years old spending 13% online 49% of SMBs buy ads themselves (down from 57% last year) 24% buy ads via Print Yellow Pages/IYP sales forces (up from 16%
last year) 9% buy via Radio/TV Sales up from 3% last year 8% buy via an agency up from 3% last year New content models based on analytics such as Associated Content, DemandMedia & Examiner.com are going to be a big trend going forward. SMBs that intend to use a page on a social site in the next 12 months: – 44% of new SMBs say yes – 18-22% of older SMBs say yes Online Media Usage Reaches Parity with Traditional Media. Kelsey expects Online to eclipse Traditional over the coming year. ROI pereception 1. Email 2. Direct mail 3.