Post by account_disabled on Mar 5, 2024 16:39:20 GMT 10
Few situations are as frustrating as entering a website and not finding a direct communication channel with the brand to answer all your questions. The latest customer service statistics reveal that, to this end, 42% of consumers prefer service via web chat. This compared to 32% whose first option is telephone service and 23% who prefer contact via email. In addition, it is the channel with the highest customer satisfaction, with 85%. Only behind telephone support with 91%. Although it should be considered that the telephone is usually used to handle complaints, claims and other purposes. The reason why web chat is above other channels is because it provides immediate responses, which is key if you operate in the online sales environment , since the waiting time cools the potential customer's purchasing decision. With that in mind, we have prepared this guide with seven strategies to sell more using web chat: 1. Be proactive Proactivity is a highly valued attitude in the business world. However, more importance is given to the internal aspects of the company than to its relationship with customers. The most common use of chat is to simply wait for the customer to make contact , although it is usually preceded by a greeting to let them know that a web chat exists.
However, you can be the one to make the first contact by offering to help your client find what they are looking for. These messages are some examples with various contexts: "Hello! I see you are looking for shoes, can I help you find one?” “You might want to pair that blouse with one of the pants from our new collection,” “Do you want to talk to an agent to answer all your questions? Leave your number and we will call you in seconds.” “You might also be interested in reading [insert name of blog post].” As you can see, there are many ways to do it. The best web chat tools have proactive invitations or proactive chats , which you can schedule to be automatically sent to visitors once certain conditions that you set are met. Whether within a product category or on a specific product page, you can use this strategy to improve your up-selling and cross-selling and thus sell more. You can even use this proactive Chile Mobile Number List approach to speed the consumer through the marketing funnel by suggesting content that brings them closer to purchasing, just like in the last example. It is not a sale per se, but this action helps you nurture your leads and, therefore, be closer to selling. You can play with this in many ways, ideally you define very well the action you want to achieve and the “trigger” of the invitation. In this way, proactivity in your web chat will pay off. 2. Provide special attention on checkout pages Although they are inevitable, abandoned shopping carts are one of the saddest metrics for an Ecommerce.
According to statistics published by Sleeknote , the main reasons for this to happen are: 55% very high extra costs, 34% an account is needed, 26% the checkout process is very extensive, 21% confusing prices, 17% distrust the website. One way to facilitate this process and successfully close more sales is to use your web chat to provide assistance and answer any questions about costs, shipping methods and payment. Consider that only the best web chats allow you to know exactly which page your customer is on, that way your agents can always be available to assist those who are in a decisive phase of their purchase. 3. Turn it into a marketing tool Since chat is a direct communication channel between your brand or company and your audience, it is an excellent way to disseminate marketing actions that help you sell. There is a whole range of possibilities, here are some of the most common examples: Promotion strategies Use your web chat to spread your promotions, offers and discount coupons and you will surely see an increase in sales. This option can be especially useful for you if you have your own online store . If you want to know its impact compared to other channels, you can distribute a special code in your chat and offer an exclusive offer in it . Diffusion of lead magnets If you know your audience very well, you can use web chat to spread your lead magnet and thus capture more leads that can lead to sales. Landing pages can be restrictive, while a Pop-up can be perceived as invasive. Therefore, you can send a message from your web chat and thus make your offer known without hindering visitors' navigation. Announce new products or services Helping your visitors find the new products or services in your catalog can be much easier if you announce them from your web chat. And these are just a few examples, you can basically use your web chat to spread any marketing strategy that helps you sell more.
However, you can be the one to make the first contact by offering to help your client find what they are looking for. These messages are some examples with various contexts: "Hello! I see you are looking for shoes, can I help you find one?” “You might want to pair that blouse with one of the pants from our new collection,” “Do you want to talk to an agent to answer all your questions? Leave your number and we will call you in seconds.” “You might also be interested in reading [insert name of blog post].” As you can see, there are many ways to do it. The best web chat tools have proactive invitations or proactive chats , which you can schedule to be automatically sent to visitors once certain conditions that you set are met. Whether within a product category or on a specific product page, you can use this strategy to improve your up-selling and cross-selling and thus sell more. You can even use this proactive Chile Mobile Number List approach to speed the consumer through the marketing funnel by suggesting content that brings them closer to purchasing, just like in the last example. It is not a sale per se, but this action helps you nurture your leads and, therefore, be closer to selling. You can play with this in many ways, ideally you define very well the action you want to achieve and the “trigger” of the invitation. In this way, proactivity in your web chat will pay off. 2. Provide special attention on checkout pages Although they are inevitable, abandoned shopping carts are one of the saddest metrics for an Ecommerce.
According to statistics published by Sleeknote , the main reasons for this to happen are: 55% very high extra costs, 34% an account is needed, 26% the checkout process is very extensive, 21% confusing prices, 17% distrust the website. One way to facilitate this process and successfully close more sales is to use your web chat to provide assistance and answer any questions about costs, shipping methods and payment. Consider that only the best web chats allow you to know exactly which page your customer is on, that way your agents can always be available to assist those who are in a decisive phase of their purchase. 3. Turn it into a marketing tool Since chat is a direct communication channel between your brand or company and your audience, it is an excellent way to disseminate marketing actions that help you sell. There is a whole range of possibilities, here are some of the most common examples: Promotion strategies Use your web chat to spread your promotions, offers and discount coupons and you will surely see an increase in sales. This option can be especially useful for you if you have your own online store . If you want to know its impact compared to other channels, you can distribute a special code in your chat and offer an exclusive offer in it . Diffusion of lead magnets If you know your audience very well, you can use web chat to spread your lead magnet and thus capture more leads that can lead to sales. Landing pages can be restrictive, while a Pop-up can be perceived as invasive. Therefore, you can send a message from your web chat and thus make your offer known without hindering visitors' navigation. Announce new products or services Helping your visitors find the new products or services in your catalog can be much easier if you announce them from your web chat. And these are just a few examples, you can basically use your web chat to spread any marketing strategy that helps you sell more.